Recently , I have come to understand that the services that we offer is not offered by other accountants , in that the accountants generally complete the clients financials and tax returns along with VAT and PAYE returns , and submit these to SARS . End of Story .

It has become apparent to us from clients that have migrated to us , that their previous accountants have not really attempted to educate them about what they should or should not be doing in their business .

No guidance is given whatsoever in terms of – “I notice on your bank statements you do this or that – instead of doing it like that , moving forward , from a tax point of view , rather do it like this or like that” .
To this end , we have found more and more , that our clients value this and are more than willing to take on board the guidance that we offer , because ultimately it saves them money legally since this type of guidance makes our job easier as accountants , when completing tax returns .
This is not tax avoidance in any way , it is merely using the rules of the tax system to legally obtain the benefit of all possible deductions that are allowable .

From this , it has naturally evolved into our role as a BUSINESS COACH , because ultimately that is the function that we are performing . We coach you to ultimately improve the way you perform day to day tasks within your business . Ultimately down the line only you and your business benefits .

A spin off of the above has been that we have become more and more in tune as to why clients can’t move forward in their business and personal lives , and so an additional service has evolved in the form of LIFE COACHING , under the banner of COACHQ .